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When you are
recruiting an SEO Agency

So, you have decided to hire an agency and you also have a budget to spare to rank your website. But, how would you decide on the best and affordable SEO Company? You might be flooded with loads of questions while choosing one.

There are only two possibilities. Either they’ll become your long-term SEO partners – agencies that practice white hat SEO techniques including growing organic traffic, improvising your site’s SERP and fish out more leads. Or they’ll turn out to be the biggest regret and nightmare of your business – black hat SEO techniques, leading to Google penalties and decreasing website traffic.

When you are spending thousands of dollars to achieve measurable success, you can’t afford to miss out on anything. The more you’ll ask, the better your decisions will be.

1.      Do you have a comprehensive SEO plan?

You might not need all of the services an SEO Service company is offering but when you want to evaluate their deliverables, you must choose a holistic one. An SEO strategy comprises of three important things –

Technical SEO Audit, Content Optimization and Off-page SEO techniques.

While selecting the SEO agency, make sure they have expertise in all three and that they can curate a result-driven SEO Strategy.

2.   Do they have real statistics?

SEO professional services are something where you cannot judge the service
provider based on mere words. You need to look beyond. Let the numbers and statistics speak! Ask them to share their recent works – say white papers or case studies. This will help you understand how insightful and actionable they are!


3.    How do they prefer staying up-to-date with SEO?

The whole point of “Staying one step ahead of the competition” doesn’t mean you should have an “Aabra-Ka-Dabra” thing. It simply means knowing what lies ahead and how you can bring innovation to it.


An SEO Agency without a futuristic approach is of no use. Your professional SEO Partner must have foresight about the significant SEO trends. Say, when we talk about the year 2020 – mobile-optimized, structured data, BERT, zero-click searches i.e. featured snippets and of course content is going to top the charts.

So, your question as a recruiter must be “Out of these trends which one would do best for your business.” knowing the SEO landscape would help you leverage SEO strategies for the best performance.

 

4.  Don’t fall for over-the-moon SEO guarantees

SEO is not a dish-fit-for-all thing. It depends on so many factors including your business domain, your budget, keyword rankings, competition and time. While a


low competition keyword might rank you in say two months, a high competition keyword might take 8 months to rank. SEO results are subjective. Hence, don’t fall for the cheesy SEO promises. There is no full-proof plan to predict the exact amount of time to achieve targeted ROIs.

 

5.    How do they measure SEO success?

During your encounter with a professional SEO services company, make sure they
don’t weave stories and results around just one thing – RANKINGS. Parameters like organic revenues, ROIs and targeted traffic are what you must expect from them. Because your SEO performance isn’t determined on traffic – it depends on the quality and relevancy of the traffic you receive.

6.   Have a face-to-face meeting with the SEO team

When you approach an SEO marketing company for SEO marketing services, you
might not always end up talking with SEO experts. Ask them to meet in person or have a video call. Get to know their SEO team and their work procedures. Inquire about your needs and how they can fulfill them. If it feels right, and your gut says so – Go for it!

 

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