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WHAT ARE BACKLINKS?

A Backlink is a link on a web page that leads to another website.  It is one of the factors most correlated with high search rankings, according to Backlinko.

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Various SEO tools, such as attempt to rank domains using algorithmic formulas to measure the trustworthiness and authority of a website based on their historical backlink ranges. They use various factors in determining this metric, such as quality of links, the number of links, the freshness of links and anchor text to determine how likely that domain is to be trusted by Google. Building high domain authority is, over time, one of the most important components of a successful SEO strategy.

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Backlinks are a huge factor in not only signaling to Google that you are an authoritative and credible site but also helps to determine your Domain Authority score. According to Backlinko, Backlinks are one of the most influential factors in search ranking. Not only are they important on the back end of your site, but they also signal to individuals on other sites that you are trustworthy. The more authoritative domains mention you, the more likely you will be perceived as a trusted source. Also, the extra links create another “backdoor” for online traffic to direct itself onto your site.

 

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