Facebook Search Engine Optimization Your Facebook Business Page
1. Set up your location page
When you first start creating your company Facebook page you want to set up a location page to start. Setting up a single location page makes it easier for your team to add other locations in the future.
What is a location page, though?
Your location page associates your business with a specific location. If you’re an enterprise, a location page is essential. Even if your company only has one location, a location page can differentiate you from businesses with similar or identical names.
Location pages help with searches too, as Facebook displays results based on user locations.
If you have multiple locations, location pages can also help you gather reviews and ratings for each store. With excellent reviews and ratings, you can motivate users to visit your business.
2. Add your business’ information
When you create your business page on Facebook, it’s essential to provide your company information. Your business information plays a huge role when it comes to users, as well as Facebook SEO.
With your business information, you can let users know your:
· Hours
· Address
· Phone number
· Website
· And more!
Providing this information increases the chance of a Facebook user contacting your business or visiting your location, which is another reason why location pages are essential. Your company information can also direct users to your website, which is helpful for ecommerce.
3. Personalize your page URL
Your Facebook page URL can appear one of two ways:
· A messy jumble of numbers and letters
· A direct representation of your brand
· Personalizing your URL makes your Facebook page easier for users to find. It can also serve as a trust signal, confirming that your page is your business. This trust signal can encourage users to follow, like, or interact with your company.
If you want to personalize your URL, you can start by creating a custom username.
A username updates your URL, as well as appears on your page, below your page name.
Facebook does have some rules when it comes to usernames, including:
· Have at least five characters
· Contain only alphanumeric characters (A-Z and 0-9) and periods
· Adhere to Facebook terms
· Must be unique
When it comes to creating a unique username or URL, Facebook does not view periods or capitalization to differentiate between usernames. The usernames, “000000.00000” and “00000000” are the same then, from Facebook’s perspective.
In most cases, your URL should coordinate with your business name. If you’re a part of a franchise you may add a detail that differentiates your location from others. For example, you may include the city or store number.
Depending on the franchise, they may have guidelines for Facebook URLs.
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